DESIGN

A series of design books at a textbook level, detailing all the elements of layout, summarizing and outlining layout design methods and techniques. Step-by-step demonstrations compare old and new layout designs, providing detailed analysis of the creativity and methods in the latest layout design works. The series categorizes and summarizes types of color tones and matching techniques, with detailed analysis of the creativity and methods in the latest outstanding graphic design works using color. It also thoroughly explains the basics and categories of typography, differentiating between print fonts and headline fonts, and highlighting their design differences.
教材级的设计系列套书，详解版面的全要素，归纳总结版式设计的方法技巧，版式设计新旧对比一步步演示，详细解析最新版式设计作品创意与方法。归纳分类色彩调性的种类和搭配技巧，详细解析最新应用色彩出色的平面设计作品创意与方法。详解字体的基础知识和类别。细分印刷字体和标题字体的区别和设计上的差异。

1: The secrets of packaging color matching from Japanese traditional colors
2: Packaging visual creation methods from Japanese creative graphics
3: Packaging layout from Japanese layout aesthetics
4: Packaging technology materials from Japanese packaging award-winning works
5: Tutorial on making packaging design renderings

Hi! Printing Technology: Foil Stamping is a detailed book of the printing process, aiming to solve the practical needs of the graphic designers.
This book will systematically introduce to readers the diversity, effects, and using methods of various printing processes or materials.
The biggest feature is that we will combine the actual processes and material samples to present real design effects to readers.
《嗨！印刷工艺：烫印》是一本解决设计师实践工作需求的工艺详解书籍。该书将系统化地向设计师读者详细介绍各种工艺或材料的多样性、效果、使用方法等；其中最大的特点是我们将结合实际的工艺和材料样本，向读者呈现真实的设计效果。

New Waves of European Graphic displays the excellent works of designers from Europe. The form of projects included in the book are mainly physical materials, including posters, album cover, books, magazines, leaflets, cards, etc. The text focuses on the designer’s creative concept, design methods and ideas, materials and print finishes and other relative information. It will analyze in detail for the readers about the uniqueness of 60 European graphic designs from creativity to realization.
本书带有五个重磅教程，除了能了解最新的设计潮流趋势，还能学习制作的详细软件操作过程，让读者在鉴赏之余最重要的是学习如何创作。抓眼的平面容易上瘾，让人欲罢不能。

Based on the essential color theory and color psychology, 18 appealing color scheme references are sorted out, which are logically analyzed and presented by data charts such as radar and percentage, to find out the reasons for the psychological effects triggered by colors. Here, more than 45 amazing visual designs from all over the world are displayed in 7 color themes, and 10 internationally outstanding designers and art directors shared their color application approaches, helping readers to unlock more color scheme ideas and get tricks to break the mediocre design style.
本书从基础的色彩原理、色彩心理学出发，整理出 18 组让人过目难忘的配色参考，并透过雷达图、占比图等数据图表，逻辑推导由色彩所引发的心理感受的成因；与此同时，以七大配色主题分类展示超过 45 个来自世界各地的精彩设计案例，更与 10 位国际知名设计师对话，全方位探讨他们的用色法则，希望读者能通过此书疏通配色思路，从而激发出更多配色灵感，获得打破平庸设计的诀窍。

The book Type Scene delves into concepts and creative process of type design customized for event publicity. 48 fascinating event visual designs with extraordinary heading typography are selected from performances, exhibitions, campaigns around the world.
本书由三个部分组成，分别是：
1: 旧电影海报中的字体设计；
2: 与专业创意团队的对话，探讨字体设计的逻辑创意；
3: 48个来自世界各地的标题字体艺术设计的深入创意解析。

We started from the idea of “Open the package”, through a way disassembling step by step, with both images and texts to show the audience how a package comes into being, after a link of Request, Solution, Idea&Concept, Graphic design, Scheme of color, material or finishes, Cost, and so on.

我们以“拆包装”的编辑思路出发，通过详细打开整个产品包装的方式，图文并茂地向读者展示一款包装的客户需求、设计方案、创意概念、结构分解、平面设计解析、材料与印刷工艺、成本与挑战等各个环节的设计全过程。

The creative Japanese layout book, “Readable at a Glance”, provides in-depth analysis and interpretation of 100 selected works with creative thinking and design methods through direct communication from well-known designers in Japan.

“一眼就能看懂”的日本版式创意书，通过与日本当下知名的设计师直接沟通，对 100 个精选的作品进行创意思维和设计方法两个方面的深入分析解读。从而让读者能够更加直观有效地去理解和学习到日本设计师的创意和技法。

Starting from the editing ideas of “Mind Map”, we invited 15 well-known first-line popular illustrators to share with readers their creative thinking process and method skills in creating illustrations.

我们从“思维导图”的编辑思路出发，特邀15 位知名的一线人气插画师来向读者分享他们在创作插画作品是的思维创意过程以及方法技巧。