Based on the essential color theory and color psychology, 18 appealing color scheme references are sorted out, which are logically analyzed and presented by data charts such as radar and percentage, to find out the reasons for the psychological effects triggered by colors. Here, more than 45 amazing visual designs from all over the world are displayed in 7 color themes, and 10 internationally outstanding designers and art directors shared their color application approaches, helping readers to unlock more color scheme ideas and get tricks to break the mediocre design style.